Google Ads: Paid Results at the Top
The first thing you might see on Google is Google Ads. These are paid spots where businesses show their websites to people searching for certain words. Ads always say “Sponsored” or “Ad” next to them so you know they are paid for.
Businesses use Google Ads because:
- They appear at the very top of search results.
- They help businesses reach more people fast.
- They only show when the ad matches what someone is searching for.
The Map Pack: Finding Local Businesses
Below the ads, you might see a map pack. This shows local businesses near you, along with a small map. Each business has a name, address, phone number, and star rating based on customer reviews.
The map pack is great because:
- It helps people find stores, restaurants, and services close to them.
- It shows customer reviews, so you can pick the best option.
- You can get directions right from Google.
Special Features: Quick Answers and More
Sometimes, Google shows extra information right on the search page. These are called SERP features, and they help you get answers fast.
Some common SERP features include:
- Featured Snippets – A short answer box at the top of the page.
- Image and Video Results – Pictures or videos related to your search.
- People Also Ask – A list of related questions and answers.
SEO and Regular Website Links
Below all the ads, maps, and special features, you will find regular website links. Google ranks these links using SEO (Search Engine Optimization). Websites that are helpful, trusted, and well-organized show up higher in the results.
SEO ranking depends on things like:
- How useful and clear the website is.
- If the website has good keywords that match the search.
- How many other websites link to it.
So… How Do You Rank Your Business Higher In Google Search?
Google’s search results help people find what they need quickly. From ads to maps to regular website links, every part of the page has a purpose. Knowing how Google ranks websites can help businesses show up higher in search results and get more visitors.
Click here to learn how to rank your business higher in Google search!
