Understand The Google Search Engine Results Page (SERP) First
Many businesses say they want to show up on Google when people search for their services, but often they don’t realize what they mean by that! You need to first understand how the Google search results page displays to know where you want your business to show up.
- “Sponsored” Google Ads Position (At the very top or bottom of the page)
- Google maps pack (Google Business Profile Ranking!)
- SERP features (often common FAQ being answered)
- Search results (Position 1-3 get most of the traffic)
Click here to learn more about the Google Search Engine Results Page (SERP).
Use the Right Words on Your Website
Google looks at the words on your website to decide if it matches what people are searching for. You should use words that your customers might type into Google when looking for your business. These words should go in your titles, descriptions, and blog posts. But don’t overuse them—your website should still be easy to read and helpful!
Make a Google Business Profile
A Google Business Profile helps your business show up in local searches. Add your name, address, phone number, and website so customers can find and contact you easily. Post photos, updates, and special offers to keep your profile fresh. The more complete your profile is, the better Google will rank you!
Get Good Reviews from Happy Customers
Google ranks businesses higher when they have lots of good reviews. Happy customers can help by leaving positive feedback on your Google Business Profile.
- Ask your customers nicely to leave a review after using your service.
- More good reviews tell Google that people trust your business.
- Always thank customers for their reviews, even if they aren’t perfect!
Make Your Website Fast and Easy to Use
A slow or confusing website makes people leave, and Google notices that! Your website should load quickly and work well on phones, tablets, and computers.
- Use clear buttons and simple menus so visitors can find what they need.
- Check that your website loads fast by testing it on different devices.
- A fast and easy website makes both customers and Google happy!
Add New Information Often
Websites that stay fresh with new content rank higher in search results. Posting blog articles, updates, or new photos helps show Google that your business is active. Even small updates, like changing a service description or adding customer testimonials, can help. Keep your website interesting and helpful so visitors keep coming back!
Get Other Websites to Link to You
When other websites link to yours, Google sees your business as more important.
- Ask local blogs, news sites, or business directories to mention you.
- Create helpful content that others want to share and link to.
- The more good websites that link to you, the better your ranking!
Be Active on Social Media
Social media helps more people find your business and visit your website. Google notices when your business is talked about online.
- Share helpful posts, updates, and special offers on platforms like Facebook and Instagram.
- Link back to your website to bring in more visitors.
- The more people engage with your content, the better it is for your Google ranking!
Make Sure Your Business is Listed in Other Places
Google trusts businesses that appear on multiple websites.
- List your business on Yelp, Yellow Pages, and other directories.
- Make sure your business name, address, and phone number match everywhere.
- The more places Google sees your business, the higher it ranks you!
Use Photos and Videos
People love looking at pictures and watching videos, and Google does too! Adding high-quality images and short videos makes your business look more interesting. Photos of your work, team, or location help customers feel more connected. The more engaging your content, the longer people stay on your site, which helps your ranking.
Answer Customer Questions Online
When you answer questions, it shows Google that your business is helpful. Add a FAQ section to your website with common questions and answers. Reply to customer questions on your Google Business Profile and social media. The more helpful your business is, the higher Google will rank it!
